What we cover up will get worse…

For instance, if you smear makeup on your pimples, they will get worse.
Or if you wear very tied cloth or corset to look more elegant, the collagen and muscles under the skin are getting weak and so you become even more unsexy/unerotic…

And this is true for every area of our life.

With our cover ups we want to protect our status and prevent us from question about things that we have done or did wrong.

And at the end we lose our reputation, our branding and so our entire business.

When president Bill Clinton had his sex scandal, he tried his best to deny every evidence…

Bill Clinton got impeached for committed perjury and obstruction of justice to conceal his sexual affair.

Joel Bauer the very best marketing expert said, if Bill Clinton would have admitted his wrongdoing, then he would not have faced impeachment and lost so his good reputation.

The next example is Nikon with their new mirror-less cameras of their Z-series.

The focus system of their mirror less cameras is not reliable and too slowly.

Every photo journalist and reputed blogger who dared to criticize that, got banned and never have the chance to write a review for Nikon again…

Unknown bloggers, and journalist got promoted and money to write good reviews…

Still the customer didn’t believe that and Nikon made a record loss of $720 Mill last year, lost their position as camera manufacture Number 2 and could sale only 40% of their cameras…

The firm is nearly bankrupt and will get bankrupt this or next year…

Even Nikon would come out with a focus system that would work, nobody will believe that…

What do you cover up?

My Video: What we cover up will get worse https://youtu.be/ptT1KttQz8E
My Audio: https://rudizimmerer.s3-ap-southeast-1.amazonaws.com/6/What+we+cover+up+will+get+worse%E2%80%A6.mp3

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