When I remembered one of the greatest Marketing experts in the world, Joel Bauer –
Joel Bauer’s strategy is to build up an intimacy with his auditorium… He disclosures his worst moments, his recent done mistakes …
And it works!
Everywhere, we see sitting couples without sharing their intimacy, with covering up their vulnerability and TO BE COOL!
This never works!
For what we are together when we don’t want to share our feelings or our vulnerability?
The reason is we don’t like to get hurt.
And at the same time, we are longing for intimacy.
Love and romance songs/movies are selling well.
Love without sharing our vulnerability and emotions will never work!
When we see the interviews from the new movie “A star is born”, featured Lady Gaga and Bradley Cooper we experience so much intimacy with this team…
Just through sharing with honesty how they have done this movie.
And this intimacy happens rarely.
For what is good our shows and bragging?
When Lady Gaga was asked about the movie she praised the team how awesome have been the team and how exciting it was. Instead to brag like Donald Trump how great she has done… She said how much she had learned, what honor and how precious it was to be a member of that team.
With bragging, we lose so much to disclosure ourselves.
With playing cool we lose the contact with our environment.
Feelings sell and data tells.
This is a very old strategy of the best salespeople in the world.
We are feeling beings that can think.
We can connect deeply only with our feelings.
How have you build up your friendships?
How would it be to share your feelings today with one unknown person and with one well-known person?
Just be as honest like Lady Gaga in her interviews, don’t hold back.
And then miracles will happen…
My Video: Why Intimacy? https://youtu.be/7uZG-lYZJFA
My Audio on Podcast: RELAX WITH MEDITATION or see link in the end.
My Audio: https://s3-ap-southeast-1.amazonaws.com/rudizimmerer/5/Why+Intimacy.mp3